--Tradeshows - The function of many tradeshows is generating awareness, whether that is awareness of a new product line, recent developments, or a newly revamped corporate identity. Let your target audience become ambassadors of that awareness, carrying your message home with them on their backs.

--Giveaways - Draw them in by giving away an appealing and universally appreciated T-shirt. Choose the right bait, and you'll catch the fish you've been waiting for and, perhaps, a few that you didn't expect.

--Gifts/Tokens of Appreciation - Sometimes, it's the thought that counts. Promotional T-shirts can serve as mementos of events and actions or simple gifts designed to memorialize or show appreciation.

--Team/Identity - An article of clothing that distinguishes its wearer, either by setting him/her apart or identifying that person as a part of team, is inherently valuable to the giver and receiver. Promotional T-shirts effectively play either role and have the benefit of carrying your message or logo with them.